A Broader Vision

Content & Design All In One Place!

Loreen wearing hat

Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

words have power written on tablet with plant, glasses, coffee, pen, clock

Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

laptop on ocean front patio table

What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
girl question marks

How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

How Sickness Became A Business

Latest Blog Post:


How Sickness Became A Business

July 20, 2026


For decades, the leading causes of chronic disease have been well ascertained. The mechanisms of cancer have been mapped at the molecular level. The toxic chemicals added to products have been identified. The links between processed food and obesity have been measured. The solutions have been documented. Yet the diseases persist, the death tolls continue and the industries most responsible grow larger and more profitable every year.

A great example is the tobacco industry. Commercial cigarettes are not simply dried tobacco leaves rolled in natural paper. They are highly engineered products with over 100 chemical additives, designed by scientists who totally understand what they are creating. Since exact formulas are often proprietary and kept secret, what is known comes largely from documents released through litigation and partial regulatory disclosures.

  • Fake sugars (sucrose, glucose, high-fructose corn syrup) are added to tobacco to make a sweeter, milder smoke that can be inhaled deeply into the lungs.
  • Ammonia compounds are added so that nicotine is faster-absorbing and more addictive.
  • Menthol is used to numb throat irritation and reduce coughing, suppressing the body's natural protective response.
  • Potassium nitrate is added so that cigarettes burn between puffs, generating nitrosamines that are among the most potent carcinogens.
Radioactive polonium, absorbed by tobacco plants from phosphate fertilizers, was identified as early as the 1960s. The industry studied it, considered filtering it out, then quietly shelved the research to avoid public relations consequences. These weren't oversights. They were decisions.

In the 1980s, when smoking began to wane, tobacco companies diversified. They acquired General Foods, Kraft and Nabisco brands, and the accumulated knowledge from years of engineering addictive products didn't go to waste. Food scientists working for these companies refined the precise formula of sugar, salt and fat to maximize the urge to keep eating while suppressing natural satiety signals. Artificial emulsifiers, preservatives and flavor compounds were added to foods in combinations that prioritized taste and shelf life, over long-term biological effects.

The results are measurable. Obesity rates in the United States have tripled since the 1970s. Type 2 diabetes, once almost unheard of in children, is now a pediatric health crisis. Colorectal cancer rates are rising sharply in young adults in patterns that track closely with ultra-processed food consumption. The United States spends more on healthcare per capita than any nation on earth, while life expectancy and good health have declined.

The old strategy was: Create the problem - profit from the solution. But now the management of chronic illness is what generates the big bucks. The global cancer treatment market exceeds $200 billion annually. The diabetes drug market exceeds $60 billion. Cardiovascular, autoimmune and depression meds each represent a multi-billion dollar revenue stream generated by conditions, that in many cases, have documented preventions that receive a mere fraction of the research funding and clinical attention that pharmaceutical management does.

The reason is structural, financial and rather sinister. Drug development is expensive and funded by companies that recover their investment through patent-protected sales. A patented drug generating revenue for twenty years represents a return on investment. An inexpensive, off-patent drug for the treatment of cancer represents an expenditure with no return. A nutritional plan that prevents diabetes represents no pharmaceutical revenue at all. The research pipeline reflects these incentives with disturbing accurancy - it is systematically skewed toward patentable, high-cost, long-term treatments and away from prevention, cures and simple medicines. This isn't just speculation. Researchers, health economists and physicians state it plainly. The incentives are visible, the outcomes are measurable and the pattern has been consistent for decades.

When promising signs emerged in oncology research regarding antiparasitic drugs, (mebendazole, fenbendazole, ivermectin, hydroxychloroquine), that showed anticancer activity in lab tests and case reports, large-scale clinical trials didn't follow. Not because the science was dismissed, but because these drugs are off-patent, cheap and generically available. No company stood to profit from proving they worked. The trials that can answer that question remain underfunded, while patented, costly treatments receive extensive industry backing.

Cancer is actually understood at the molecular level with enough precision to design drugs that target specific mutations in specific genes. The knowledge exists. What has not existed for a very long time, is the financial incentive to apply that knowledge toward getting people well, rather than managing their sickness for profit. A patient cured is a customer lost. A patient chronically managed is a customer retained. This is not healthcare. It's a business strategy for fiscal gains.

Pharmaceutical companies have long suppressed unfavorable trial results in cases that cost billions of dollars in legal settlements - costs that were still lower than the revenue the concealment protected. They have spent hundreds of millions annually lobbying the legislators who set drug pricing policy and research funding priorities. They have moved executives through revolving doors into regulatory agencies and back, creating relationships that compromise genuine accountability.

The revelations mentioned here are documented facts drawn from court records, public records, released internal files, lobbying disclosures and published research. None of this is hidden. It is simply rarely compiled into a single coherent picture for all to see and really understand.

The question that remains isn't whether these industries prioritize profit over lives. The evidence on that point is sufficient. The question is, what is being done about it?

Read more...