A Broader Vision

Content & Design All In One Place!

Loreen wearing hat

Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

words have power written on tablet with plant, glasses, coffee, pen, clock

Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

laptop on ocean front patio table

What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
girl question marks

How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

The Difference Between Reaction & Response

Latest Blog Post:


The Difference Between Reaction & Response

February 26, 2026


Did you know that reaction and response, activate completely different parts of the brain? It's true.

  • When we react to something, the more primitive part of the brain (the amygdala) instantly takes charge. This area processes emotions, while ignoring long-term effects or rational thinking. Instead, it focuses on survival and mitigating threats.

  • On the flip side, when we respond to something, the prefrontal cortex takes over. This area is associated with behavior and decision-making, allowing us to weigh options, consider consequences and make choices based in logic rather than emotion.

I bring this up because, have you noticed how reactivity has escalated lately? It seems that people today, would just as soon bite someone's head off over opposing views, or snap-back with a slew of snarky and dismissive remarks, rather than respond with thoughtful consideration. It's like we're walking around in a mine field sometimes. Maybe I recognize all this, because it reminds me of long-ago days when I existed in a state of high-drama and chaos, with a frenetic nervous system ready to pop from the strain of it all.

Yes, after experiencing domestic violence at a young age, I too became extremely reactive. Although this saved me on many occasions, when thinking fast on my feet was a matter of life or death, overtime this fight-or-flight reflex became my modus operandi for all stressful events in my life, long after the abuse had ended.

Just like an alarm going off, this inner sense of urgency, makes it easy to jump into reactive survival-mode even when there is no serious threat. In other words, it becomes a knee-jerk reaction. In moments like this, when fear is driving us, being reactionary only helps to intensify panic and lead to poor decision-making and outcomes. This is because, when our mind is racing and emotions are high, we're no longer thinking rationally. Believe me I know. My story illustrates it!

Reactions are impulsive and emotional, and most often at the core of this reactivity is fear. A common symptom of fear is anxiety, which can manifest in various ways, such as, talking fast, always on the go, feeling overwhelmed, jaw clenching, teeth grinding, self-consciousness, nervousness, sleep problems, chest pains, heart palpitations, shortness of breath and muscle tension throughout the body. I tell you, living in reaction-mode is just not healthy or sustainable.

Whenever we're feeling volatile, anxious or panicked, it's imperative that we STOP, take a few deep breathes and get grounded, so we're better able to respond to our circumstances from a place of wisdom, rather than fear. Each time we practice this, we are teaching ourselves a new way of being. Instead of reacting impulsively, we are rewiring our brain, by forging new neural pathways of calmness, clarity and stability, which will eventually become our natural response to stress and challenging situations. This pulls us back into the present; back into connection; back into consciousness.

...and this, by dear, sweet friends, is what our world needs more of right now. 💕

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