A Broader Vision

Content & Design All In One Place!

Loreen wearing hat

Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

words have power written on tablet with plant, glasses, coffee, pen, clock

Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

laptop on ocean front patio table

What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
girl question marks

How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Integrity: The Backbone Of Our Character

Latest Blog Post:


Integrity: The Backbone Of Our Character

June 1, 2026


Integrity is doing the right thing, even when no one is watching. ~ C.S. Lewis

Integrity is one of those words we toss into resumes, eulogies and motivational writings without really considering what it requires of a person. At its core, integrity is the alignment between our values and our behaviors. It is the internal commitment to honesty, consistency and wholeness, regardless of circumstance. Just like a bridge built with structural integrity, a person of integrity doesn't buckle under pressure or sway when the going gets tough.

The framing of our internal integrity structure, like most everything, began when we were kids. We didn't primarily learn values from what our parents said, we absorbed them from what our parents did when they thought no one of importance was around. For instance, a parent who bent rules for their own sake, gossiped behind people's back or hid the truth to avoid ramifications taught us loudly, whether they intended to or not.

Integrity can sometimes be a costly choice. It means owning our actions and blunders when we could easily conceal them, honoring commitments when it becomes inconvenient and telling hard truths when a half-truth would be way simpler.

When integrity erodes, trust follows. Without trust, relationships become hollow, transactional and meaningless. Integrity is the difference between someone who is loyal only when monitored and one who is loyal because it's simply who they are. It is admitting when we're wrong rather than minimizing or deflecting, and choosing the long-term health of a relationship over short-term comfort.

Integrity is the backbone of our character and has little to do with other people. It is the promise we make to ourselves when no deadline, accountability and external reward is involved. Like the exercise routine we do when no one would know if we skipped it, the commitment we make to our own personal growth, and the vote we cast, via a thousand tiny decisions, for the kind of person we wish to be.

Everytime we act in alignment with our values, especially when it costs us something, we strenghten our self-respect. When we go against our values, we often experience a particular kind of exhaustion - the fatigue of keeping up with our own inconsistancies and of managing the gap between who we present ourselves to be and who we actually are. In contrast, living in our integrity is one of the most restful choices we can make.

People with integrity tend to be:

  • Consistent - their behavior in public matches their behavior behind closed doors.
  • Accountable - they don't deflect, minimize or reflexively assign blame.
  • Reliable - their word is their bond.
  • Courageous - they say the hard thing.
  • Calm - since they live by their principles, there is stability within.

The spin-offs of sticking to our values:

  • Trust - people extend more trust, opportunity and grace to those known to be honest and dependable.
  • Peace of mind - living in alignment with our values removes the mental and emotional burden of inconsistancy. There's no story to maintain or version of events to keep straight.
  • Self-respect - when we stick to our values in private, when no one would know the difference, we develop an unshakeable relationship with ourselves.
  • Influence - genuine integrity is magnetic. It draws people who want to be around, work with and learn from someone they actually trust.
  • Legacy - in the end, the people remembered with admiration and love, are those that were real, consistent and true. Not perfect - integrity doesn't mean perfection - but forthright about their mistakes and humble about their accomplishments.

Integity is not a destination, but rather a direction we keep choosing. It's the moments when we help someone even though we're tired, tell the truth even though it's uncomfortable, keep our commitment even though no one would care if we broke it. These aren't big, amazing moments, just little ones. But they are in the truest sense, the very essence of a life well lived.

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