A Broader Vision

Content & Design All In One Place!

Loreen wearing hat

Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

words have power written on tablet with plant, glasses, coffee, pen, clock

Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

laptop on ocean front patio table

What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
girl question marks

How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Let's Make Cookies!

Latest Blog Post:


Let's Make Cookies!

December 16, 2025


Christmas is just around the corner and if you're like me, the baking has already begun. I got the pumpkin breads, applesauce loaves, peanut butter/chocolate chip cookies made and the caramel popcorn for gifting, but it's just not Christmas without a traditional batch of iced sugar cookies! Since that is on my agenda for today, I thought I'd share this delicious recipe I found and a yummy simple icing that doesn't require corn syrup or meringue powder. I will be using all natural, organic ingredients and a whisk and hand mixer, but if you have a stand mixer, by all means, spare your hands. As always, tweak and adjust my recipes to your liking. With that said, let's throw on our aprons and get to it...


🎄 Sugar Cookies


Ingredients

  • 5 1/2 cups flour
  • 1 tsp baking powder
  • 1 1/2 tsp baking soda
  • 1 tsp salt
  • 2 eggs
  • 1/2 cup of butter (2 sticks at room temp)
  • 1 3/4 cups cane sugar
  • 1 cup sour cream
  • 2 tsp vanilla extract

Instructions

  1. Whisk dry ingredients together - flour, baking powder, baking soda, salt. Set aside.
  2. Beat butter until smooth.
  3. Add sugar. Mix until fluffy.
  4. Mix in eggs one at a time.
  5. Blend in sour cream.
  6. Add vanilla extract - mix.
  7. Mix in dry ingredients a little at a time. When combined, it will be sticky.
  8. Split dough into 2 parts. Place on parchment paper, spead out a bit and wrap completely.
  9. Place in refrigerator for a couple hours.
  10. Preheat oven to 350 degrees.
  11. Remove dough from fridge and on a floured surface, work dough until malleable.
  12. With roller, spread out dough to desired thickness.
  13. Cut out shapes and place on parchment lined cookie sheet.
  14. Bake for 8-9 minutes.
  15. Allow to cool completely.
  16. Once cooled, they are ready for icing.

🥣 Simple Icing


Ingredients

  • 2 egg whites
  • 3 cups powdered sugar
  • 2 tsp vanilla extract (or) 1 tsp almond extract (or) 1 tsp lemon juice.

Instructions

  1. Mix egg whites in bowl until frothy.
  2. Add powdered sugar - mix.
  3. Add vanilla extract. Mix until cohesive and shiny (about 3-5 minutes with hand mixer).
  4. Use icing as is, or divide into portions for coloring.
  5. Decorate cookies. Allow to dry for 24 hours before stacking.

Hope this recipe adds a little joy to your holidays.
Wishing you all a very Merry Christmas!

May our hearts be filled with His presence. ~Loreen

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