A Broader Vision

Content & Design All In One Place!

Loreen wearing hat

Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

words have power written on tablet with plant, glasses, coffee, pen, clock

Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

laptop on ocean front patio table

What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
girl question marks

How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Sweet, Buttery, Salted Caramel Sauce

Latest Blog Post:


Sweet, Buttery, Salted Caramel Sauce

November 1, 2025


Since the holidays are just around the corner, I thought it would be an ideal time to share my favorite homemade, salted caramel sauce recipe. Because, who doesn't love caramel? The first time I made this, I was surpised how much more flavorful it tastes compared to supermarket brands. Plus no high-fructose corn syrup or artificial anything! It's a simple 4-ingredient, salted caramel recipe that can be made at home with ease - only 10 minutes of active cook time. This easy method creates a rich, buttery caramel that tastes absolutely AMAZING, with no candy thermometer needed! Try it drizzled over ice cream, desserts, fruit, pancakes or even stirred into iced coffee. Now, there's a happy way to start the day!

So, without further ado, here's the recipe:

Salted Caramel Sauce


Ingredients

  • 1 cup pure cane sugar
  • 6 Tbsp unsalted butter (cut into chunks)
  • 1/2 cup heavy cream
  • 1 tsp salt

Instructions

  1. Add sugar to a stainless steel saucepan over medium heat. As it melts, caramel can go from perfect to burnt in mere seconds, so keep a close eye on it. Swirl occasionally if needed to help sugar melt evenly. It will turn a warm amber color, which means it's caramelizing.
  2. Once sugar is melted, turn off heat. Add butter. This will cause the mixture to bubble up, so keep stirring until combined.
  3. Gradually add cream, mixing till smooth.
  4. Troubleshooting: At this point, if caramel clumps or crystalizes, simply return to stove over low heat, stirring until smoothly re-melted.
  5. Blend in salt.
  6. Let caramel sit in saucepan about 20 minutes to cool.
  7. Pour sauce into a sealable glass container, like a mason jar, and store in fridge for 2-3 weeks or freeze for up to 3 months (thaw in fridge before using).
  8. To serve, warm up over low heat or simply set on counter for 30 minutes until softened.

This scrumptious caramel is 89 calories per tablespoon. We can also turn this base recipe into our own, by incorporating additional ingredients, like pure vanilla extract or a pinch of cinnamon to deepen the flavor even more. A jar of this sweet, buttery, salted caramel sauce is perfect for gifting, too! 😉

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