A Broader Vision

Content & Design All In One Place!

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Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

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Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

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What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
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How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Inertia: Getting The Ball Rolling

Latest Blog Post:


Inertia: Getting The Ball Rolling

September 12, 2026


Inertia is one of those things where the obvious advice just start is technically true but useless, because if starting were easy we'd have already begun. So let's go a level deeper.

The laundry's been sitting in the basket clean for four days. Not because we don't have time to put it away, it takes maybe ten minutes, but because every time we glance at it, something in us goes not right now, and we close the door instead. That's inertia. It's not laziness and it's not really about the laundry. It's that starting anything requires activation energy - a push that propels us forward.

Here's the interesting thing though, once we're moving, we usually don't want to stop. I remember so many times when I literally dreaded doing something, like yard work or figuring out my taxes, but once I got started it was rarely as big a deal as I imagined. The hard part was crossing the line from not-doing to doing.

Make The First Step Amusingly Small
Typically when something needs doing, we think about the whole task - clean the kitchen, start the workout routine - and that's exactly what derails us before we even begin. But put five dishes in the sink, doesn't feel like much at all and that's the point. We're giving ourselves a low enough bar to jump over. Usually, once those four dishes are in the sink, we do a fifth, then a sixth. In other words, we typically keep going and before we know it, the entire kitchen is clean.

Be Open To Starting Poorly
Ever notice how much easier it is to write a text message with omw than to write a properly worded response to a work email? Sure, one may be more important than the other, but part of it is because we've given ourselves permission for the text to be sloppy, but not the email. We're trying to start and be proper at the same time. By separating the two and allowing ourselves to write a terrible first draft of that email - bullet points, no greeting, whatever gets the ideas out - we've begun and then can go back and make it sound professional on the second pass. I can affirm, that it's way easier to fix a funky paragraph than to write a perfect one from scratch. In fact, this is also why so many people who have thought about writing a book, never actually do it. They are looking at the whole task - writing an engaging story, editing, publishing - which can feel extremely overwhelming, when all it really takes to get the ball rolling, is jotting down a couple sloppy paragraphs.

Fix The Room Not Our Motivation
Think about the difference between a gym bag packed and sitting by the door, versus our gym clothes buried in a drawer somewhere. Same workout. Wildly different odds we'll actually go. It's not that having the bag packed means we're more disciplined. It's that the clothes buried in a drawer requires us to make five extra decisions before even getting out the door, and any one of those is a chance to bail.

This is why people who cook a lot often set all the ingredients out before turning on the stove. Not because they're necessarily super efficient but because stopping mid-recipe to dig around for what they need is exactly the kind of gap where let's just order out can sneak in. It's the same for those that keep a book on their nightstand so they read before bed instead of scrolling the internet. They're not relying on willpower. They're relying on the book being right there.

Attach It To Something That Already Happens
I'll do it when I feel motivated, is a plan that depends on a feeling that may never show up. A better plan is tying the new thing to something we already do without thinking. We brush our teeth every day, so we leave our vitamins right next to the toothbrush. We always make coffee in the morning, so while it's brewing we do our five minutes of stretching or jumping on the trampoline. We're not adding willpower. We're hitching a ride on a habit that already exists.

Sometimes It's Not Inertia
Notice if it's actually inertia or something else. Sometimes what looks like inertia is disguised anxiety about the task, unclear next steps or genuine ambivalence about whether it's worth doing. Those require completely different strategies. In other words, not every stall is about starting. Sometimes we've been thinking about replying to a friend for a couple weeks, and it's not that replying is hard, it's that we don't actually know what to say, or there's something a little uncomfortable in the conversation we're avoiding. That's not inertia, that's a different matter that no amount of just write the first sentence fixes, if the real issue is we're dreading what comes after. So it's worth asking ourselves when we're stuck, Is this actually hard to start, or am I just avoiding what happens once I do?

The Pattern Underneath All Of It
Newton's law of inertia, An object at rest stays at rest and an object in motion stays in motion at a constant speed and in a straight line unless acted upon by a net external force.

Inertia is a predictable physical law and the wisest people don't fight it, they redirect it by changing the conditions so less force is needed. Every one of these little tricks is doing the same thing: shrinking the gap between not-doing and doing. The four dishes, the gym bag by the door, the vitamins next to the toothbrush, none of them require us to suddenly become more disciplined and motivated. They are simply ways to get the ball rolling, so there are fewer excuses standing between us and the first move.

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