A Broader Vision

Content & Design All In One Place!

Loreen wearing hat

Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

words have power written on tablet with plant, glasses, coffee, pen, clock

Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

laptop on ocean front patio table

What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
laptop and sketch pad

What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
girl question marks

How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Serendipitous Moments

Latest Blog Post:


Serendipitous Moments

June 12, 2025


Oftentimes, when I decide to create a new blog post, I have no real firm idea what I'm going to write about. Sure, I have a long list of great topics and a few files of material in the hopper, but what frequently happens when I'm pondering what to write about, is that a sudden, completely new, off-the-wall, inspirational idea will just pop up and wave it's hand wildly like Horshack on Welcome Back Kotter, Oh, oh oh oh! That's sorta the way things went this evening as I sat down to begin writing this one.

Serendipity. Those unexpected moments of good fortune and discovery. Some people call it coincidental or a fluke. Others claim it's pure luck. It's even defined that way in the dictionary. But is it all just fortuitous? Well, I gotta say that serendipitous moments occur far too often in my life to believe they are merely random happenstance. I'll give you an example:

A couple weeks ago, I was at the dentist getting my teeth cleaned. It was a different dental hygienist than I usually see and she asked me if I use a waterpik. I've been asked this before and always conclude that my tooth brush and floss get the job done just fine. But this time, I thought I would look into them, see how much they cost, the benefits, yada yada. After researching them, I still wasn't sure I wanted (or needed) to spend the eighty bucks. Then a few days ago, I was on my way to the market to pick up a few groceries, when on a whim I took a detour and swung over to a thrift store I hadn't been to in awhile. As I was browsing around checking things out, low and behold, sitting on a shelf filled with a plethora of odds and ends, was a brand new waterpik still in its original, sealed box! I wasn't looking for one and certainly would never expect to find a brand new one at a thrift store, but there it was. I paid a measly $15.59 for it. Just a stroke of luck, right?

I don't see it that way. What I do notice about serendipitous moments, is that they often occur when we are inherently tuned in to our surroundings and react on impulse. Like when I was heading to get groceries, and suddenly got the idea to change course and head to the thrift store. It was totally spontaneous. I had no agenda and was merely going for the fun of it. (You can read more about my thrifty adventures here.)

So what if every moment is a serendipitous one, and we are simply unaware of how one thing leads to another, until we are further down the road looking back at our journey? Are we way more intuitive than we realize? Can one impromptu thought or action change everything? I tend to think so. Even our so-called mistakes and fails are serendipitous moments that lead to greater refinement, wisdom and opportunity. Serendipity and synchronicity seem to go hand-in-hand. When we experience a serendipitous moment, it often causes a sense of expanded awareness as we become fully synchronized with life itself.

I am always highly grateful, giddy and amazed by these serendipitous moments. They bring me such joy, for they offer a tiny glimpse into the true meaning and design of our lives, which is way more intricate than we can even fathom. Whenever we respond to promptings and ideas that seem to come out of the blue, everything tends to flow super smoothly, with little effort on our part. Much like this blog post, thanks to my muse, Horshack. 😄

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