A Broader Vision

Content & Design All In One Place!

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Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

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Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

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What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
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What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
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How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Avocado Oil: The Ol' Switcheroo

Latest Blog Post:


Avocado Oil: The Ol' Switcheroo

September 1, 2026


Buying processed foods is a rarity for me, but when I do, I scan labels to make sure they contain wholesome ingredients. Turns out, that was shortsighted. Although I've questioned the validity of food labels for years, suspecting deception is one thing. Finding out it's actually true, really burns my biscuit!

In July, the University of California Davis Lab reported that many food labels touting 100% avocado oil, are actually spliced with canola, corn, safflower, soybean, sunflower and other types of inflammatory seed oils, which health-conscious consumers like myself, specifically seek to avoid.

These UC Davis researchers bought 54 products off store shelves in 2025-2026 (chips, mayonnaise, salad dressings, taco shells, etc) that were labeled as using avocado oil as the sole oil ingredient. They ran each one through chemical testing that showed the specific mix of fatty acids and sterols unique to each type of oil. They found that 48 of the 54 avocado oil products were adulterated with cheap oils.

Results broken down by category and brand:

  • 93% of chips tested, failed - Bolder Canyon, Lesser Evil, Siete, Kettle, Sprouts, Bettergoods, Jackson's, Sensible Portions.
  • 71% of mayonnaises tested, failed - Betterbody Foods, Primal Kitchen, Chosen Foods, Sir Kensingtons and various store brands.
  • 100% of salad dressings tested, failed - Chosen Foods, Primal Kitchen, Sprouts, BetterBody Foods.

The researchers questioned if perhaps, deep-frying a chip or blending a mayo could scramble an oil's chemical signature and create false positives. So they tested that by frying and emulsifying oils themselves to see results. There were no significant changes. They also weren't being strict about it. They gave the samples some wiggle room (about 10%) to account for the fact that avocados from different regions and varieties naturally vary a little. But still, 89% of the avocado oil products failed.

There's at least three reasons this is happening.

  1. There are no legal standards or regulations. Unlike olive oil, that has strict international standards (grades, acidity levels and purity thresholds), avocado oil has none of that. Meaning that, any company can pour a blend of oils into a bottle, slap 100% Avocado Oil on the label and it's technically not breaking any rule, because there aren't any rules.
  2. The fraud is undetectable. Seed oils like canola and soybean are odorless and colorless once refined. You can't smell it, taste it or see it.
  3. Deception is profitable. Pure avocado oil runs about $4 to $5 a pound. Seed oils cost as little as 50 cents. Obviously someone in the chain is pocketing the difference, whether that's a supplier, a broker or the brand itself.

It's possible that food brands aren't aware. But as consumers we have no way of knowing because this information is not accessible to the public. The lead researcher in this particular study, assigned at least part of the blame further up the supply chain since most food brands don't grow or press their own oil. They buy it from brokers and suppliers, sometimes several layers removed and simply trust the paperwork. Without independent lab testing, which most companies don't do, a brand might not know the avocado oil they're using is fake. Call me crazy, but isn't it a company's responsibility to know exactly what's being put into their products? Sounds like a game of pass-the-buck to me.

Unfortunately, this is nothing new. Back in 2020, UC Davis tested commercially bottled avocado oil and found 82% were either rancid or blended with cheaper oils. A follow-up private-label study found roughly 70% were rancid or adulterated, with UC Davis noting in three cases, bottles labeled pure or extra virgin avocado oil contained nearly 100% soybean oil! Chosen Foods was one of only two brands that came back completely pure. Fast forward to this 2026 study, and every single Chosen Foods product tested, failed. Same company name, different result six years later. For what it's worth, Chosen Foods, has publicly denied ever adding seed oils to their products. That denial could be entirely sincere, with the issue ocurring upstream with their suppliers. That's what investigators are now trying to sort out.

As of a couple weeks ago, after these test results were made known, the Texas Attorney General has launched an industry-wide formal investigation into avocado oil labeling, issuing legal demands to Primal Kitchen, Siete Foods and Chosen Foods, with more brands expected. Separate, class-action lawsuits have already been filed against retailers like Walmart and Aldi over their avocado oil products.

So how can we be sure we're feeding our families healthy food, with all this bogus labeling going on? It's clear that price isn't a helpful indicator. Sure, rock-bottom pricing is a red flag, but paying a premium obviously isn't a purity guarantee either. I mean, one would think that spending $11.99 for a small pint jar of Sir Kensington's avocado oil mayonnaise would at least guarantee real avocado oil. But it doesn't.

Here are a couple things to keep in mind while shopping:

  1. Look for third-party purity certification, like the Seed Oil Free Certified mark, which requires actual lab testing rather than just a company's word.
  2. Buy organic, extra virgin olive oil instead. In the same study, UC Davis tested 20 olive oil products the same way. Only one lot, from one brand (Boulder Canyon) failed. Decades of stricter regulation and scrutiny seems to be working.

Whether erroneous labeling counts as fraud in the legal sense remains to be seen. Meanwhile for us, the consumer standing in the grocery aisle, these ingredient labels are nothing but a false sense of security. Nearly 9 out of 10 products claiming 100% avocado oil weren't. Until an actual legal standard exists, the best thing we can do is stop throwing our money away (along with our health), and start making our own condiments (catsup, marinara sauce, mustard, pizza sauce, pickles, relish, salsa, taco sauce, teriyaki sauce, bbq sauce, salad dressings) and snacks. To show just how easy it is to do, here's my favorite mayo recipe:

Homemade Mayonnaise


Ingredients

  • 3/4 cup LIGHT olive oil
  • 1 egg
  • 1/2 tsp powdered mustard
  • 1 healthy pinch of salt
  • 1 T lemon juice
  • 1/4 tsp garlic grandules - optional

Instructions

  1. Put all ingredients into a mason jar.
  2. Using an immersion blender, pulse a few times to emulsify; then increase speed for 20 seconds to fully incorporate.
  3. Store in refrigerator for up to 4 weeks.


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