A Broader Vision

Content & Design All In One Place!

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Finding a freelancer who does copywriting or graphic design is pretty easy, but you won't find many who do both. Even if you're only needing content or just design, there are huge perks to working with someone who understands the bigger picture.

I'm Loreen Reed, a freelancer who's made many solopreneurial shifts over the years and found my sweet spot in the fusion of written and visual communication.

What's this mean for you?

  • You get strategic copy and design all in one convenient place.
  • You save time.
  • You save money.
  • I help you organize and streamline your ideas by merging visual elements with your story, resulting in a seamless process from start to finish.

Tell your story.

Storytelling is not only great for business, but can be a voice of hope and inspiration for others. We never know when our narrative might just be the catalyst that helps change or even save someone else's life.

  • My Book: The Runaway is a dramatic recount of my scrapes with domestic violence and the bedrock moment that led me back to my power. I talk about pathways to overcoming fear, the effects of suppressing our emotions and ways to begin restoring our lives after experiencing trauma.

  • My Blog: Slide on over to my blog where I share my perspective on a vast array of illuminating topics.

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Simply put... I'm a versatile writer with design sense.

Contact

This site is multifaceted, showcasing my services, portfolio, blog, book and a lil beach thrown in because I love it so!

Browse around. And if you're looking for someone with integrity and passion to write compelling copy for your project and design it too, tap that contact button. Let's create something amazing together and get your vision out there into the world!

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What Is Copywriting?

Copywriting is solution writing that tells your story, builds trust, informs and elicits a feeling and personal connection with your audience. I help guide your readers to respond by integrating into your content the emotional bond that storytelling evokes.

I Need Content
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What Is Graphic Design?

Graphic design is the art of visual communication. The creation of cohesive visual elements that deliver information and generate an effect. I help pull these visuals together to favorably enhance your story, brand solutions and ideas.

I Need Design
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How Do I Start?

Not sure exactly what you want or where to begin? Slide on over to my FAQ page and get a lot of those questions answered. Then just shoot me a message outlining the scope and timeline of your project and I'll get back to you right away.

I Have Questions

"I simply couldn't recommend Loreen Reed more highly. She's not only a brilliant designer with great insight and vision, but a truly lovely human being who couldn't do enough to ensure that I'm happy with the finished result. As an author and self-publisher herself, she has truly understood the obsessive commitment, the passion and the scary perfectionism without ever once flinching. Thank you for elevating my first book far beyond anything I could have produced, to achieve that Waterstones-ready-look I could have only dreamed of. I am so grateful to you."

Trish Brennan, author of "How To Change The Game," Manchester, UK

Collateral Damage

Latest Blog Post:


Collateral Damage

May 17, 2026


As I was dinging out my file cabinet the other day, I came across a copy of an old email I received from someone that didn't really know me, yet spewed all kinds of sardonic criticisms and accusations. The details aren't important, but I remember years ago, upon first reading that email, I had that reaction where your adrenaline starts pumping super fast and it feels like you can’t catch your breath. Even though they were mere words on my computer screen, I felt ambushed. After the shock wore off, I reread the email and recognized a pattern. This quote immediately came to mind.

Sometimes we are just the collateral damage in someone else's war with themselves. ~Lauren Eden

Collateral damage is defined as an injury inflicted on something other than the intended target. The metaphor in the quote above, reframes personal conflict as an internal war. Meaning that, when someone is battling their own ghosts (insecurity, shame, fear, unresolved trauma), the people around them can get wounded as a side effect.

When someone irrationally lashes out, withdraws, sabotages relations or treats us poorly, it often has very little to do with us. We just happened to be there while they were wrestling with something inside themselves. We end up experiencing the explosion without knowing there was even a conflict. This is why it feels so confusing and personal, because from our vantage point, it came out of nowhere.

Why It Happens


  • Projection - Inner conflicts get cast outward. The things people attack or criticize others for, are the very things they detest about themselves.

  • Displaced anger - Directing internal pain at an external target, rather than facing it.

  • Unresolved trauma - Someone who hasn't dealt with their wounds will often spread them, unconsciously recreating familiar dynamics.

  • Emotional dysregulation - When someone doesn't know how to manage their emotions, they spill over onto the people around them. This skill deficit is the result of a nervous system that never learned to self-regulate.

All of these share a core function - keeping unbearable, internal pain from being felt or consciously acknowledged. It's a way to protect the psyche from what it can't yet handle. Whether it's projection, anger, trauma or dysregulation, the underlying task is the same: Don't let me feel what I can't endure feeling.

Why Anger Gets Displaced


Displaced anger is the most common, psychological, defense mechanism, where emotions that feel too detrimental to direct at their true source, get redirected toward a safer, or more available, target. The true source of anger is often off-limits for one of the following reasons:

  • Too powerful - a parent, a spouse, a boss, a system that can't be confronted.

  • Too painful - admitting the real cause means admitting vulnerability.

  • Too gone - the true source has died, left or is no longer reachable.

  • Too socially risky - confronting it means losing something that one depends on.

  • Too close to identity - when the source is deeply entangled in one's foundational story about who they are, it gets externalized.

Breaking The Pattern


Recognition
Before anything can change, we must acknowledge that we play a part in the quality of our relationships. This sounds simple, but it's not. Because every defense mechanism that caused the pattern will also fight to protect the pattern. The same projection that blames others, will also say, this doesn't apply to me; the same displaced anger that hurt people, will insist they deserved it. This is why so many people never change. Not because they're incapable, but because the system that needs changing, is the same system doing the evaluating. Thus, recognition often comes through the loss of something significant enough to force self-reflection.

The 3 Layers of Change
Most people only focus on the first layer, but real change requires all three, ideally worked from the bottom up.

  1. Behavior - stopping the outbursts, the coldness, the sarcasm, the control. Without deeper work this is just white-knuckling. The pressure eventually builds and finds another outlet.

  2. Emotional processing - learning to feel feelings without immediately routing them elsewhere. This is the core work.

  3. The original wound - understanding where the pattern came from. Not as an excuse, but as a map. Because until it's known what war is being fought, recruiting innocent bystanders into it will continue.

The Inner Work
Most collateral damage happens in the one-second gap between feeling something and doing something about it. Learning to pause in that gap can be difficult at first, but with practice the brain is able to rewire itself, sparking impulse control and reasoning, rather than emotional eruptions.

Name That Feeling
Since many people have a very limited emotional vocabulary, feelings often get compressed into broad terms like anger or frustration. This practice requires getting to the heart of the matter. Not just I'm angry, but I'm angry because I feel humiliated. This precision allows the emotion to move toward its real source, instead of sideways onto someone else.

Mourning The Loss
Defense mechanisms like anger are just pain's bodyguards. When pain is not properly grieved, it continues to burn. Going back and mourning the desired childhood that never was; the words never heard; the relationship that fell apart; the lost dreams that will never be, allows these old wounds to fully close.

Taking Responsibility
There is a delicate balance between accountability and shame. Too little accountability, and nothing changes. Too much shame, and it becomes a trigger for more defensive tactics. The goal is to take responsibility for poor choices without thinking, I'm fundamentally broken and beyond repair.

What I noticed when I read that email again the other day, was that all I felt was peace. The kind of peace that comes from walking hard roads and overcoming the inner-battles along the way. On those roads, I learned what to fight, and what to abandon; what is mine to own, and what is not; what truly matters, and what never will. Peace comes when we can remove the armor we sheathed ourselves in to survive, and free the pain hiding beneath, rather than passing it on.



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